Social MediaClick here for our Social Media Guide
The use of social media to create and maintain a professional web presence and network is an integral part of professional success. Employers are regularly "Googling" prospective employees, and what they find can make or break job candidates (see the New York Times article, "Is Your Online Identity Spoiling Your Chances?"). Further, the lack of a web presence can be harmful as well. Use the Social Media Guide above and the resources below to help you network and develop a professional, credible online identity.
Brand-Yourself.com is a web platform designed to assess, build, and monitor your professional presence on the web.
Twitter is a microblogging platform that allows you to post messages, and follow individuals, groups, and companies. Companies are increasingly using Twitter to broadcast employment opportunities and company information, which is ideal for you to stay informed. Follow @UCcareerdevelop and check out #UCmySuccess and #HireaPioneer!
LinkedIn.com is a professional networking tool that allows you to create a profile, connect with trusted contacts and make new connections, join groups and post questions, search for jobs, and research companies. To date, there are 400 million users and counting.
Information specifically for college students and graduates may be accessed through LinkedIn's University Student Resource Website. For tips on how to most effectively build a professional profile and network on LinkedIn, check out their quick user guides.
LinkedIn users: look for Utica University students and alumni on LinkedIn and be sure to join our networking group, Center for Career Readiness at Utica University.