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Sports Management

About This Program

Sport Management education is one of the country’s fastest growing fields. Over the past decade, the sport industry has jumped from the 23rd to the 6th largest industry in the U.S. This industry, due to its wide variety of positions, places unique demands on those involved in its management including skills in such areas as communications, public relations, facility management, marketing, budgeting, and legal aspects specific to sport settings.

Why Utica College

The Utica College sports management degree program combines the basic principles of a business management curriculum with the unique demands of sport as an enterprise. Our interdisciplinary curriculum prepares students through course work, fieldwork, practicums, and internships to be successful professionals in a wide range of career choices within the field of sports management such as intercollegiate sports, professional sports, sport marketing firms, YMCA/YWCA’s, sporting goods sales, fitness clubs, sport arenas, the Olympics, commercial recreational facilities and other sport-related agencies.

Contact Information

Office of Admissions

(315) 792-3006

General Information


  • Major


  • B.B.A.


  • Utica Campus
Utica Excellence, Utica Value

Sports Management at Utica

Career Opportunities

Graduates of the Sports Management program will have the skills to enter a wide variety of careers including:
    • Sports Communication
    • Sporting Event Planner / Coordinator
    • Sports Facility Management
    • Sports Marketing Coordinator / Manager
    • Sports Public Relations Coordinator / Manager
    • Sports Sales Coordinator / Manager
Trading Room at the Robert Brvenik Center

State of the Art

The Sports Management program offers first-rate facilities for advanced learning in both management and media, including the Robert Brvenik Center for Business Education and the Professor Ray Simon Convergence Media Center.
Rendering of the Nexus Center in Utica.

Real-World Experience

Future courses will be conducted at The Nexus Center, a 170,000-square foot sports recreation facility under construction in the City of Utica, offering hands-on learning experiences and opportunities to students.

What You'll Learn

Year 1

  • SPM 101 - Introduction to Sports Management (3)
  • SPM 105 - Sports Industry Practicum I (1.5)
  • ECN 131 - Principles of Microeconomics (3)
  • PRL 182 - Public Relations (3)

Year 2

  • MGT 201 - Principles of Organization and Management (3)
  • SPM 205 - Sports Industry Practicum II (1.5)
  • SPM 211 - Sports Marketing (3)
  • SCM 285 - Sports and The Media (3)

Year 3

  • FIN 333 - Corporate Finance (3)
  • SPM 305 - Sports Industry Practicum III (1.5)
  • SPM 397 - Sports Event Planning and Management (3)
  • PRL 372 or JLM 372 - Tools, Tactics, and Communication Channels (3)

Year 4

  • SPM 405 - Sports Industry Practicum IV (1.5)
  • SPM 428 - Strategic Sports Management (3)
  • SPM 458 - Sports Law (3)
  • SPM 470 - Internship or SPM Elective (3)

UC’s Sports Management curriculum incorporates classes in business, public relations, and management with liberal arts electives. Students become familiar with accounting, economics, general management, marketing, law, finance, human resources, and strategic management and leadership. Public relations courses address topics in media writing, marketing, sports marketing and law, among others.

Basketballs Sports generic

Sports Management Faculty

Adjunct Sports Management Faculty

A Degree That Works

Graduates of the Sports Management program will have the skills to enter a wide variety of careers in the business and marketing fields, including event planning, sports communication, and sports facility management at the college, amateur and professional levels.

Utica College - DePerno Hall


Professor of Practice Samuel Ferrara discusses the vast knowledge students in the Sports Management program gain, including leadership skills in management, business, and public relations, preparing them for a wide range of careers in the diverse and exciting world of sports.

Alumni Voices: Chris Bandura '99

Hear how Chris Bandura's experience at Utica College prepared him for an exciting career as Vice President of Media Relations and Communications for the Buffalo Sabres.

Utica College President Laura Casamento and Utica Comets President Robert Esche.

A Roadmap for Education-Sports-Entertainment Partnership

The Nexus Center is (literally) all about connections, and how to intertwine different sports and entertainment facets of Utica’s community into one. CEO of MVG and President of the Utica Comets Robert Esche has worked with local leaders to develop the plan for the Nexus Center – one of them being President of Utica College Laura Casamento.

Read More
Academic Quad at Utica College

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