Department of Business and Economics

The F. Eugene Romano Executive Lecture Series invites top business leaders to share their experiences in the world of management and leadership with the Utica University community.
All lectures take place at Clark City Center, Brvenik Center for Business Education, at 7:00 p.m. (Transportation will be available leaving Strebel Circle at 6:30 p.m. and returning at approximately 9:00 p.m.)
"The Business of Influence: My Journey from Utica to $100M in Revenue"
Born and raised in Boston, Erica Eckman '08 earned her undergraduate degree in Business from Utica College in New York before completing her MBA at Brandeis University’s International Business School.
In 2016, she founded Ecko Digital Media, a female-led, data-driven marketing agency specializing in influencer-driven sales strategies for DTC brands in the food, health, and wellness industries. Leveraging her own background as an influencer, Erica pioneered innovative, performance-based approaches that directly drive revenue. Under her leadership, Ecko Digital Media has become one of the nation's top agencies in data-driven marketing. Today, its talent management division represents 60 influencers, and a brand division that executes marketing dollars for CPG brands in the direct-to-consumer space.
Driven by her entrepreneurial spirit and passion for high-quality products, Erica co-founded FlavCity in 2020. As CMO, she built it into a powerhouse supplement and functional beverage brand, now a major player in the health and wellness market. She is also an active angel investor, backing numerous successful brands in the space, and serves as an advisor to several household CPG brands.
Beyond her professional success, Erica finds fulfillment in South Florida, where she lives with her husband, Dan, and their two daughters, Elia (8) and Noa (3).
October 24, 2024
November 2, 2023
March 23, 2022
October 13, 2022
September 23, 2021
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October 17, 2019
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September 21, 2016
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October 21, 2015
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November 19, 2014
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September 26, 2013
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March 31, 2011
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November 18, 2010
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