Public Relations and Marketing
About This Program
You’re both business-minded and creative. You’re a natural communicator, and you enjoy telling stories in all formats. You’re energized by social media and the fast pace of today’s media landscape.
Why Utica College
A new major for Utica College and the industry, the Public Relations and Marketing program encompasses the diverse skills that today’s media professionals need to succeed. UC is one of very few colleges in the country who offer this degree combination. Taught by esteemed faculty, the curriculum was developed with feedback from industry leaders and young alumni who reported needing skills from both fields in their new jobs. (Learn more about UC’s Public Relations and Marketing faculty below.)
Public Relations and Marketing at Utica
Estimated job growth for Marketing by 2026
Predicted job growth in PR by 2026
Median pay for a marketing manager
- Marketing Manager
- Social Media Strategist
- Public Relations Account Executive
- Media Relations Strategist
- Digital Marketing Assistant
- Content Creator
What You'll Learn
This major espouses a “hands-on” approach to learning. Many of the classes teach students the skillsets they need by undertaking real-world projects. Coursework includes:
- Introductory PR and marketing classes
- Digital Toolkit – a class that teaches students the basics of communication technology like recording and editing audio and video footage
- Creating traditional marketing and PR tactics like advertisements, news releases, media alerts, feature stories, etc.
- An entire course devoted to InDesign training
- A strategy class where students work with a client in the community to develop a marketing plan
- A class built around case studies on strategic communication
- A required internship
- Coursework in business foundation areas including management, accounting & finance
A Degree That Works
The public relations and marketing skillset is transferable to any industry—from healthcare to Hollywood. Alumni of the program will be prepared for careers in:
Account management in marketing, public relations or advertising (in charge of client relations, strategy and budgets)
Strategic communications for an organization in any number of sectors
Digital content creation for social media pages
Online community management through micro-sites or social pages
Content creation for public relations or marketing materials
And many more.
Prominent Utica College alumni working in the field not only advised during the creation of this program, but continue to offer networking opportunities to students.
Supported by the Ray Simon Institute
Named for Professor Emeritus Raymond Simon, known as "the father of public relations education," The Ray Simon Institute supports the public relations and marketing program through scholarships, awards, and funding for speakers, travel, and research.
Many classes within the public relations and marketing program are held at The Brvenik Center, part of Utica College's Clark City Center. The Center is one of the most recognizable high-rise structures in the City's financial district, within walking distance of major employers and potential internship sites, including Adirondack Bank, Utica National Insurance, and others.