F. Eugene Romano Executive Lecture Series presents Vinny Rinaldi '08: "From Utica College to Hershey's: Don't Follow the path, leave a trail!"

Presented by the Business and Economics Department of Utica University in cooperation with the Office of Advancement

The F. Eugene Romano Executive Lecture Series invites top business leaders to share their experiences in the world of management and leadership with the Utica University community.

All lectures take place at Clark City Center, Brvenik Center for Business Education, at 7:00 p.m. (Buses will be leaving Strebel Circle at 6:30 p.m. and returning at approximately 9:00 p.m.)

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Vinny Rinaldi '08

"From Utica College to Hershey's: Don't Follow the path, leave a trail!"

Vinny Rinaldi '08 is the Head of Media & Analytics at The Hershey Company

Vinny brings a disruptive lens to a media ecosystem that is constantly evolving. His approach to digital transformation starts with a deep understanding of business outcomes to translate into media strategies.

Vinny brings a unique approach to his role after spending the past 16 years in various roles at startups like Adap.TV, ad tech giants like Google and Amazon, leading Investment and Activation at GroupM’s Wavemaker and a 2019 Ad Age 40 under 40 nominee for his transformative work at The Hershey Company through the lens of Addressable Media.

As the US Head of Media, Vinny is committed to being provocative in his approach to using data and analytics to address a brands planning, investment, activation, and measurement ecosystem. He continues to push the system as he looks to disrupt the changing landscape of media from a linear world to an addressable first world.

Vinny is a graduate from Utica College as a student athlete with a bachelor’s degree in business management and DIII collegiate hockey. Vinny lives in Hershey, PA with his wife Alison and three children, Gianna (8), Vinny (6) and Luca (2).