Ray Simon Institute at Utica College
Michele (Ford) Adams ’01
Annual giving director at Mohawk Valley Health System
David Armon ’83
Former chief operating officer for PR Newswire. He is currently the chief marketing officer of 3BL Media
Bob Baber ’76
President of Energy Efficient Products, Inc. Energy Efficient Products, Inc. distributes LEDs and solar systems internationally from its headquarters in Oriskany, N.Y.
Bob Baber, ’76, is Herkimer ARC’s Vice President of Strategic Development. As development director he provides leadership and management for all phases of fund development, including supporting the New York International Wine Auction, its premier fund raising event.
He received a bachelor’s degree in public relations and journalism from Utica College, where for six years he was an instructor of Journalism Studies, and is the co-author of New York Wine Country, a publication devoted to the history and culture of the New York wine industry.
Baber has roots educationally and professionally in the Herkimer area. He is a graduate of Herkimer County Community College and a member of the school’s Alumni Hall of Honor. In his early career as a journalist, Baber was managing editor of the former Evening Telegram.
His background as a marketing/communications and development professional spans more than three decades, including director of communications and development at Munson-Williams-Proctor Arts Institute, where he also served for 10 years as the dean of the School of Art and the Pratt at MWP college program.
Baber also served as director of public relations and chief advancement officer at the former SUNY Institute of Technology at Utica/Rome.
Baber has lectured extensively on mass communications, marketing, branding, crisis communications and media relations.
He and his wife, Nancy, reside in Westmoreland, N.Y.
Brooke Simon Candelaria
Event manager, communications professional, writer
Brooke Simon Candelaria is proud and lucky enough to be one of Professor Raymond Simon’s two daughters. Raised much of the time on Utica College campus, Brooke always enjoyed the ‘college experience’ through the eyes of a youngster, helping her Dad to ‘correct’ spelling errors in those dreaded blue book exams. She’d later enjoy sitting in on Professor Simon’s classes during her high school years. This first sparked her interest in PR, and while she was a magna cum laude graduate from St. Lawrence University with a Fine Arts degree, Brooke took the PR career path.
Two (and a bit) decades later, she is running her own show as an event manager, communications pro, writer and ad hoc chef. Prior to this, Brooke oversaw events for a startup tech company in Austin. From 2006-2012, Brooke served as a global client services director at experience marketing agency George P. Johnson, where her principal client was IBM. Before this role, she co-founded custom event marketing company Planning House International. Brooke earned her CMP (Certified Meeting Planner) status in 2005. She was named director of public relations at event producer IDG World Expo in 2001, later becoming group vice president Brooke has proudly managed award-winning PR and marketing programs for clients such as Chemical Waste Management, Upstate New York Transplant Services, Catholic Charities, Motorola, Forrester Research, Logitech, Netscape and more.
Brooke and her husband Greg currently reside in downtown Houston, TX, where they enjoy the urban life, warm climate and some of our country’s best restaurants.
Carmen (DiRienzo) Carmody ’77
Consultant. previously the director of human resources at WNET-TV in New York City, a PBS affiliate.
James Duffy ’84
Managing editor at Network World, a website that provides news and information to network and IT executives
Dorree Gurdak ’92
Executive vice president at Web Shandwick
Dorree Gurdak, executive vice president at Web Shandwick, leads integrated marketing campaigns for clients in the food, retail and consumer packaged goods industries. She is actively involved in working on strategic planning with her clients and their agency partners and ensuring that public relations play a major role in those campaigns. Additionally, Dorree leads the Weber Shandwick Boston’s consumer team.
In the past year, Dorree has developed a strategic communications campaign for the Maine Lobster Marketing Collaborative and led the charge in educating chefs and media by creating “Maine After Midnight” events where the lobster industry treated top chefs and media to an exclusive taste of Maine Lobster at late which is creating a passion for the product, as well as the place.
Dorree recently worked with John Hancock to launch a transformational life insurance product to consumers that focuses on rewarding participants for healthy living. Over the past two years, she has created consumer activations in Grand Central Station ensuring that consumers were made aware of the John Hancock Vitality product and worked with A-list celebrities to get the word out to the media about this innovation.
Previously, Dorree directed the Ocean Spray Cranberries, Inc. business and worked with Ocean Spray to create the “Bogs Across America” campaign. The campaign centered around 2,600 pounds of cranberries being displayed in major cities across the United States to gain media exposure for cranberries and to educate people about the heritage, health and versatility of the cranberry.
Dorree began her career in public relations at Lois Paul and Partners, a high-tech public relations agency where she worked on Lotus Development Corp., doing media relations for the Lotus executive staff and launched Lotus’ first ever virtual high school, based on a Lotus LearningSpace, a distance learning tool.
Dorree received her bachelor of science degree in public relations and journalism from Utica College of Syracuse University in Utica, NY and her master’s in journalism from Northeastern University.
Deborah Kessler ’90
Owner of Kessler Promotions, Poland, N.Y. The company provides promotions, public relations, fundraising and marketing services
Deborah Kessler earned a BA in Public Relations and Speech Communication from Utica College (1990).
Kessler has significant community involvement. Currently, she is an active board member with the Greater Utica Chamber of Commerce and is serving as committee chair for the Small Business Council. Kessler also serves on the board for the Central Association for The Blind and Visually Impaired. Kessler is also a former board president of Leadership Mohawk Valley and a past board member of The Mohawk Valley Advertising Club. Kessler also serves as President for the Glass Hill Golf Course located in Barneveld.
Kessler has more than 15 years of experience producing, promoting and marketing trade shows and events. Shows and promotions range from outdoor sports to boat and business expos. “I continue to focus and be consistent in building a solid foundation for all marketing and communications. My number one priority is the exhibitors who participate in the shows that are produced.”
Previously, Kessler was employed with The Greater Utica Area Chamber of Commerce, as the Public Relations Director. She coordinated monthly events and the writing of weekly publications. As the Public Relations Director, Kessler spent a majority of her time enforcing the mission of the Chamber throughout the business community.
Kessler also was employed with Steffen Publishing as an Account Manager in representing national and local publications.
Kessler spent nine years working as the Director of Marketing for M.A. Polce Consulting, Inc., a local information technologies company. Kessler produced monthly newsletters, ‘Lunch and Learns’, and various seminars and events for the current customer base, as well as prospects. Kessler also worked in a dual position serving as an account manager working with various businesses from a wide variety of industries.
Frank Maurizio, Jr. ’77
Manager of media and web relations for New York State United Teachers, based in Latham, N.Y.
Frank Maurizio, class of 1977, is manager of digital communications for New York State United Teachers, a union that represents more than 600,000 professionals in education, human services and health care. He is the former director of communications for United University Professions, NYSUT’s largest higher education affiliate, and began his career in communications as a reporter and editor more than 30 years ago with stops at newspapers in Gloversville, Utica and Albany. Maurizio, a former member of the Schenectady (NY) City Council, was also an adjunct faculty member at Schenectady County Community College – where he taught writing skills – and served as vice president of the NEA PR Council of the States, an organization of communications professionals in National Education Association affiliates from across the United States.
Paul Montana ’70
Paul Montana (Class of 1970) began his career in the Admissions Office of Utica College. He was then promoted to Director of Alumni Relations before moving back to his native Hudson Valley NY to work at Columbia Greene Community College as Director of Continuing Education, Director of College Services and Assistant to the President.
In 1980 he bought the family oil distribution business and as president built 15 convenience stores while expanding other aspects of the business. At the same time he was a partner in The Creative Team, an advertising agency that specialized in political and tourism accounts. He sold both businesses in 1994 and moved to Boston to oversee the Cameo Agency which provided talent to the New England media market. After selling that business he returned to the petroleum business consulting from Boston to Florida.
After retiring, Paul has served on the Board of Directors of several charities helping to expand the services provided.
In 2016 he published his first novel “Forever & Always”. He lives with his wife, Carol near the seacoast of New Hampshire.
Richard Puff ’81
Works at the University Of Cincinnati as assistant vice president, Health Center Public Relations
Attia Nasar ’08
Coordinator, social media, U.S. State Department