These are some current news items of interest to UC alumni:
UC PR Prof Publishes Second Textbook
Swann Discusses Challenging Cases in Public Relations
Written By Tyler Gardinier '14
Strategic communication, ethics, privacy and more
Utica, NY (06/11/2014)- Patricia Swann, associate professor of public relations and journalism and former dean of the School of Business and Justice Studies at Utica College, has authored the second edition of her book, “Cases in Public Relations Management: the Rise of Social Media and Activism,” published by Routledge, an imprint of Taylor & Francis.
Developed specifically for advanced students in public relations, the book stimulates thoughtful discussion about recent situations faced by organizations. It includes challenges like dealing with animal activist groups, a city trying to change its image, and crisis situations such as the Penn State sex abuse scandal, the Gulf oil spill and the Japanese nuclear meltdown. It highlights strategies and tactics used by public relations practitioners, and also delves into privacy, ethical and management concerns, with outcomes varying from expected to unsuccessful.
The book is used in classrooms throughout the country and internationally, sparking discussion and in-depth analysis about the professional practice of public relations today as strategic relationship builders and communicators.
A member of the Public Relations Society of America, Swann serves as faculty advisor for the Raymond Simon Chapter of the Public Relations Student Society of America at Utica College. Formerly a professor at SUNY Morrisville, she has won numerous awards for writing, photography and publication design.
About Utica College – Utica College, founded in 1946, is a comprehensive private institution offering bachelor’s, master’s, and doctoral degrees. The College, located in upstate central New York, approximately 90 miles west of Albany and 50 miles east of Syracuse, currently enrolls over 4,000 students in 36 undergraduate majors, 27 minors, 21 graduate programs and a number of pre-professional and certification programs.
"It seems crazy to say but many of you are in the Class of 2019, and you are about to embark on the most unforgettable 4 years of your life."
Brian Agnew '03
Senior Vice President and Chief Development Officer, Robert Wood Johnson Health System
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"I can honestly say, that I am a better person for having received my education from Utica College." "As a returning adult student, I felt the program was perfect. The class size was small allowing for individual attention when I needed it. I always felt known and accepted as an individual, not just a number among many. The professors were encouraging and helpful in many areas, not just academics. They took a personal interest in us as people, not just students. When I had a difficult time, my professors gave me the extra little push that I needed to continue. I can honestly say, that I am a better person for having received my education from Utica College. Today I teach high school mathematics and also a course at HCCC. The education I received at Utica College has prepared me well for my position teaching the higher math courses in high school. Returning to college to obtain my Bachelor Degree in mathematics was the one of the best decision I ever made. Choosing Utica College made that decision even better."
High School Math Teacher
High School Math Teacher