Public Relations Journalism - Program Student Learning Goals
Graduates will be able to:
Write competently on a professional level (i.e., write clear, concise, grammatically correct stories). - AND - Write logically, clearly, precisely and persuasively on a professional level.
Gather information through the use of traditional and digital media, and then write and/or produce accurate news stories on deadline.
Use relevant technologies to create and distribute journalistic work across multiple media platforms.
Behave professionally and operate effectively in a professional environment.
Demonstrate understanding of the historical significance and practical implications of mass communications.
Understand the scientific method of inquiry and display research-related writing skills.
Apply the four-step public relations strategic process: research, planning, communication tactics and evaluation.
Make effective oral presentations.
Demonstrate a basic understanding of and competence using computer and multimedia technology needed for entry-level public relations jobs.
Curriculum Map (click)
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"UC's forward thinking prepared me for a rapidly changing world by teaching me to look for trends and analyze their impact on my profession, my clients, and my life." "Small classes, personable professors who become lifelong mentors and friends, and the support of a broad and successful alumni base makes UC a terrific option. UC's forward thinking prepared me for a rapidly changing world by teaching me to look for trends and analyze their impact on my profession, my clients, and my life."
Bruce Maguire '80