You’re energized by fast-paced environments. You enjoy talking to people and learning from others. You’re focused, organized, and self-motivated. Public relations may be the major for you.
UC Professor of Public Relations and Journalism Paul MacArthur studies the media's coverage of the games, and how factors like gender, race, and nationality play a part. We talked to him recently about why 2016 coverage is bucking the trend.
"As a TV news producer for WNBC I find myself using many of the lessons I was taught during my years at UC. The writing advice, the push to be aggressive, and most importantly - the confidence that I can succeed in such a competitive business. All of that was given to me at Utica College."
A pioneer in the field of public relations education, Utica College's Bachelor of Science program in Public Relations was established by nationally renowned educator Raymond Simon in 1950. Today the major offers highly personalized study, an exceptional faculty made up of seasoned industry professionals, many opportunities for real-world learning, state-of-the-art facilities, and an optional concentration in sports communication.
Learn more about UC's public relations faculty.
The public relations major provides foundational learning in the discipline while focusing on the tools and skills required in today’s rapidly changing digital landscape. Its comprehensive curriculum offers specialized training in:
"After graduation, I quickly realized that my training at UC gave me the tools necessary to make an immediate impact in the agency business. I still find myself tapping the resources of our PR/J family, including faculty, fellow alumni, and friends of the program."
Bradley Buyce '91
Executive Vice President of Client Strategy at Coyne Public Relations LLC
Public relations is an exciting and expanding field due to expected growth in the industry. UC's public relations major offers prepares you for professional success in:
UC public relations alumni have taken leadership positions at:
Our program's founder, Professor Emeritus Raymond Simon, has been called "the father of public relations education."
Graduates of the Public Relations major have taken leadership positions at some of the most prominent PR firms in the United States.