Major in Public Relations

Major in Public Relations

You Belong Here

You’re energized by fast-paced environments. You enjoy talking to people and learning from others. You’re focused, organized, and self-motivated. Public relations may be the major for you.

No. 1 Best Creative Job

Ranking of public relations specialist by U.S. News and World Report, 2015

Why UC?

A pioneer in the field of public relations education, Utica College's Bachelor of Science program in Public Relations was established by nationally renowned educator Raymond Simon in 1950. Today the major offers highly personalized study, an exceptional faculty made up of seasoned industry professionals, many  opportunities for real-world learning, state-of-the-art facilities, and an optional concentration in sports communication.

Learn more about UC's public relations faculty.

What You’ll Learn

The public relations major provides foundational learning in the discipline while focusing on the tools and skills required in today’s rapidly changing digital landscape. Its comprehensive curriculum offers specialized training in:

  • public relations principles and practices
  • research
  • strategic planning
  • writing
  • media techniques

Learn more:

"After graduation, I quickly realized that my training at UC gave me the tools necessary to make an immediate impact in the agency business. I still find myself tapping the resources of our PR/J family, including faculty, fellow alumni, and friends of the program."

Bradley Buyce '91
Executive Vice President of Client Strategy at Coyne Public Relations LLC

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A Degree that Works

Public relations is an exciting and expanding field due to expected growth in the industry. UC's public relations major offers prepares you for professional success in:

  • Corporate communications
  • Marketing communications
  • Media relations
  • Special events planning
  • Sports communications
  • Corporate social responsibility
  • Employee relations
  • Community relations
  • Government relations and public affairs

UC public relations alumni have taken leadership positions at:

  • Google
  • Ketchum
  • PR Newswire
  • Regent Broadcasting
  • Burson Marsteller
  • General Motors
  • Edelman Change
  • Office of the Governor of New York State
(315) 792-3006
1600 Burrstone Road | Utica, NY 13502