Major in Public Relations
To view bios of our adjunct PRJ faculty, click here.
Professor Patricia "Pat" A. Swann , M.S.
Professor of Public Relations & Journalism
Office: 181 Genesee Street, Suite 503
Patricia Swann is the former dean of the School of Business and Justice Studies and the senior public relations and journalism faculty member at Utica College, Utica, NY. She is author of a textbook “Cases in Public Relations Management: The Rise of Social Media and Activism” (Routledge) which uses national and international communication management case studies for graduate and undergraduate public relations programs nationwide. Swann is past head of the public relations division of Association for Education in Journalism and Mass Communication, the leading national educational organization for public relations college professors.
Professor Swann is a member of the Public Relations Society of America and serves as faculty advisor for the Raymond Simon Chapter of the Public Relations Student Society of America at Utica College. She is executive director of the Raymond Simon Institute of Public Relations and Journalism.
She has more than 20 years experience in the field of public relations and journalism. She was a news reporter/feature writer for The Southeast Missourian, a daily newspaper, and spent the bulk of her professional career in healthcare and educational public relations and marketing. She has won national, state and local awards for writing, graphic design and public relations.
Before joining the Utica College program, Professor Swann taught at Morrisville State College’s journalism program. She received her master’s degree in public relations from Syracuse University S.I. Newhouse School of Public Communication and her bachelor’s of arts degree in mass communication from Truman State University.
"UC's forward thinking prepared me for a rapidly changing world by teaching me to look for trends and analyze their impact on my profession, my clients, and my life." "Small classes, personable professors who become lifelong mentors and friends, and the support of a broad and successful alumni base makes UC a terrific option. UC's forward thinking prepared me for a rapidly changing world by teaching me to look for trends and analyze their impact on my profession, my clients, and my life."