Recruitment & Retention of Members
Recruitment and retention are not the same thing. The trick is not just in finding new members but in keeping them. An organization needs to evaluate its development and create a plan unique to its membership. There are about eighty clubs and organizations at UC, each vying for the same student body to become its members. What will make your group different from the others? To be successful, an organization needs to have a clear purpose followed by a well conceived and executed recruitment and retention plan.
Recruitment:Know and understand your organization. Have a meeting to discuss your purpose and goals and to make sure that the current activities and pro-grams support the purpose.
Set recruitment goals– include the number of new members, characteristics of members who will help the group succeed and how you will recruit them. Some questions you might ask are:
- What type of time commitment should be expected?
- What talents are missing that the organization currently needs?
- Are there students from specific majors who will benefit from or add to the organization?
Know what attracts new members. In today’s “react fast or get left behind” society, organizations need to update their approach. Posters and flyers just won’t get it done. New members are easier to attract if: Retention: It takes six times more energy and expense to recruit a new member than it does to retain one. This expense can be the financial cost of publicizing recruiting efforts or it can be the total member time needed to recruit new members instead of working on projects. Most people will stay motivated when they can take ownership for projects. Retention strategies include:
It takes six times more energy and expense to recruit a new member than it does to retain one. This expense can be the financial cost of publicizing recruiting efforts or it can be the total member time needed to recruit new members instead of working on projects. Most people will stay motivated when they can take ownership for projects. Retention strategies include:
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The Gay Alliance
The SafeZone program was created to develop, enhance and maintain environments in workplaces, schools and other social settings that are culturally competent and supportive to LGBTQ (lesbian, gay, bisexual, transgender and queer/questioning) individuals, as well as straight, cisgender people who care about diversity, equality and inclusion.
What is a SafeZone?
A safe zone or a safe space is a place where all people feel welcome and safe. It may be a room, a car, or an entire college campus. The Gay Alliance SafeZone program aims to increase the awareness, knowledge, and skills for individuals and address the challenges that exist when one wants to advocate for their LGBTQ peers, family members, friends and co-workers. Creating safe zones or safe spaces is a proactive step that schools, agencies and corporations can take to create welcoming, inclusive spaces so that all people are empowered to reach their full potential.
Contact Marissa Finch
or Fran Lucia
for more information or how to become SafeZone Certified