Marketing and Communications

Office

Division

Location

Telephone Number

Services Provided:

• Communicate Utica College's mission, goals, and accomplishments to the College's constituencies, including prospective students, alumni, faculty and staff, friends of the College, and the general public.
  
  
• Develop, implement, and assess the College's integrated marketing strategies.
  
  
• Write, design, and produce alumni magazine, newsletters, brochures, faculty/staff/student directory, and other printed materials.
  
  
• Maintain the College's graphic identity (logo, seal, letterhead, business cards, etc. See also: logo page). The College's official PMS colors are 289 and 179.
  
  
• Handle requests for photography.
  
  
• Write and distribute news releases and story ideas to newspapers, television stations, and radio stations, coordinate news conferences, handle inquiries from reporters.
  
  
• Write, edit, and manage Utica College's Web site pages.
  
  
• Serve as a "front line" source of information for the general public as well as faculty and staff.
  
  
• Advise College personnel on public relations matters.