You know the power of the written word. You’re naturally curious, and you’re always asking questions and striving to know more. You’re excited about the future of digital media and social networks. Public relations and Journalism may be the major for you.
UC Professor of Public Relations and Journalism Paul MacArthur studies the media's coverage of the games, and how factors like gender, race, and nationality play a part. We talked to him recently about why 2016 coverage is bucking the trend.
"Students need to be up to date with the right equipment in order to get the best training and be ready for the real world. That is what I got when I graduated from Utica College and I'm very thankful for that because to this day I put into practice everything I learned at UC."
"As a TV news producer for WNBC I find myself using many of the lessons I was taught during my years at UC. The writing advice, the push to be aggressive, and most importantly - the confidence that I can succeed in such a competitive business. All of that was given to me at Utica College."
This is our clarion call, which urges us all to never be complacent, to always keep moving forward, to lead with confidence and reach high. It embodies our commitment to the future, to innovation and discovery, and to dancing in-step with an ever-changing world.
A pioneering institution in public relations education, Utica College developed the Public Relations and Journalism major to provide students with an extremely versatile skill set and knowledge base drawn from both disciplines. You will work closely with a faculty that includes seasoned public relations professionals, a former network television news producer, and experienced multimedia journalists, then apply your skills in real-world environments both on-campus and off.
Learn more about UC's public relations and journalism faculty.
Experience has demonstrated that there is a great deal of cross-over among professionals who make their careers in public relations and journalism, and therefore the combined program in public relations and journalism studies is devised to provide graduates with an educational background that will make them proficient in both fields.
Required courses in the combined program include the basic courses which are required in both public relations and journalism. The combined program includes foundational courses in both public relations and journalism, with 300- and 400- level selections in media ethics, communications law, public affairs reporting, and various field work opportunities.
"I selected Utica College's PRJ program because of its strong reputation within the public relations community."
Chris Bandura '99
Director of Media Relations
Buffalo Sabres hockey
Graduates of the combined program find positions in public relations, daily and weekly publications, marketing communications, media relations, special events planning, radio, television, the magazine field, and more. Alumni of the PRJ program have taken leadership positions at:
Program combines intensive classroom learning with practical field experience.