Major in Public Relations

Bachelor of Science Degree • School of Business and Justice Studies

Public Relations: The UC Advantage

A pioneer in the field of public relations education, Utica College's Bachelor of Science program in Public Relations was established by nationally renowned educator Raymond Simon in 1950.

Today the major offers highly personalized study, an exceptional faculty made up of seasoned industry professionals, many opportunities for real-world learning, state-of-the-art facilities, and an optional concentration in Sports Communication.

Curriculum

The Public Relations major provides foundational learning in the discipline while focusing on the tools and skills you need in a rapidly changing digital landscape. Its comprehensive curriculum is nationally certified by the Public Relations Society of America, offering specialized training in:

• public relations principles and practices
• research
• strategic planning
• writing
• media techniques

For specific program details, see academic requirements > 

Program Student Learning Goals
 

Career Outcomes

Public Relations is an exciting and expanding field, cited by U.S. News as one of the 50 Best Careers of 2011 due to expected growth in the industry. UC's Public Relations major offers prepares you for professional success in:

• Corporate communications
• Marketing communications
• Media relations
• Special events planning
• Sports communications
• Corporate social responsibility
• Employee relations
• Community relations
• Government relations and public affairs

UC Public Relations alumni have taken leadership positions at:

• Google
• Regent Broadcasting
• Burson Marsteller
• General Motors
• AFLAC
• Edelman Change
• Office of the Governor of New York State