Public Relations Program - Learning Goals & Curriculum Map

Public Relations - Program Student Learning Goals

A graduate will be able to:

1. Write logically, clearly, precisely and persuasively on a professional level.

2. Understand the scientific method of inquiry and display research-related writing skills.

3. Make effective oral presentations.

4. Demonstrate a basic understanding of and competence using computer and multimedia technology needed for entry-level public relations jobs.

5. Behave professionally and operate effectively in a professional environment.

6. Apply the four-step public relations strategic process: research, planning, communication tactics and evaluation.

Curriculum Map (click)