Public Relations Program - Learning Goals & Curriculum Map
Public Relations - Program Student Learning Goals
A graduate will be able to:
Write logically, clearly, precisely and persuasively on a professional level.
Understand the scientific method of inquiry and display research-related writing skills.
Make effective oral presentations.
Demonstrate a basic understanding of and competence using computer and multimedia technology needed for entry-level public relations jobs.
Behave professionally and operate effectively in a professional environment.
Apply the four-step public relations strategic process: research, planning, communication tactics and evaluation.