Contact

Paul J. MacArthur M.P.S.
Department Chair
113 DePerno Hall

(315) 792-3348

Public Relations - Program Student Learning Goals



A graduate will be able to:



  1. Write logically, clearly, precisely and persuasively on a professional level.

  2. Understand the scientific method of inquiry and display research-related writing skills.

  3. Make effective oral presentations.

  4. Demonstrate a basic understanding of and competence using computer and multimedia technology needed for entry-level public relations jobs.

  5. Behave professionally and operate effectively in a professional environment.

  6. Apply the four-step public relations strategic process: research, planning, communication tactics and evaluation.

As of 2012-13

Curriculum Map (click)