Bachelor of Science Degree • School of Business and Justice Studies
Public Relations Major
Program Details
UC public relations majors are provided with a broad general education as well as specialized training in public relations principles and practices, research, strategic planning, writing, and media techniques. UC public relations graduates are working in all segments of the field: as public relations counselors and public relations firm executives; corporate communications directors and specialists; media relations and event planners; writers and editors; researchers and department heads for Fortune 500 companies; sports marketing and promotion; and fund raising and not-for-profit public relations.
Total credit hours required for degree: 120
ACADEMIC REQUIREMENTS
(See also General Education Core)
| Course | Credit Hours | Year Taken | |
|---|---|---|---|
| Core | 31-60 | ||
| Major Course Requirements | |||
| Communication Arts 130 | WPNR Practicum | 1 | 1,2 |
| Journalism Studies 130 | Tangerine Practicum | 1 | 1,2 |
| Journalism Studies 133 | UC TV Practicum | 1 | 1,2 |
| Journalism Studies 181 | Introduction to Mass Communication | 3 | 1 |
| Journalism Studies 261 | Newswriting | 3 | 1,2 |
| Journalism Studies 261L | Newswriting Lab | 1 | 1,2 |
| Journalism Studies 365 | Publication Design | 3 | 3,4 |
| Public Relations 182 | Introduction to Public Relations | 3 | 1,2 |
| Public Relations 372 | Publicity and Public Relations Writing | 3 | 3,4 |
| Public Relations 375 | Public Relations Research and Planning | 3 | 3,4 |
| Public Relations 385 | Public Relations Campaigns | 3 | 3,4 |
| Public Relations 450 | Field Work in Public Relations | 3 | 4 |
| Public Relations 482 | Cases and Problems in Public Relations | 3 | 3,4 |
| 31 | |||
| Concentrations | |||
| Students must select one concentration from either General Public Relations or Sports Communication. | |||
| General Public Relations Concentration | |||
| Choose 5 courses from the following: | |||
| Management 101 | Introduction to Contemporary Business | 3 | 1,2,3 |
| Management 201 | Principles of Business Management | 3 | 1,2,3 |
| Marketing 311 | Elements of Advertising | 3 | 3,4 |
| Journalism 363 | Magazine Article Writing | 3 | 3,4 |
| Journalism 364 | Editing | 3 | 3,4 |
| Journalism 372 | Essentials of News Photography | 3 | 3,4 |
| Journalism 461 | Writing for the Web | 3 | 3,4 |
| Journalism 467 | Communication Law | 3 | 3,4 |
| Public Relations 400 | Public Relations Topics | 3 | 3,4 |
| Communication Arts 305 | Group Problem Solving and Decision Making | 3 | 3,4 |
| Communication Arts 324 | Intercultural Communication | 3 | 3,4 |
| Communication Arts 341 | Organizational Communication | 3 | 3,4 |
| Psychology 237 | Group Dynamics | 3 | 3,4 |
| Government and Politics 215 | Public Opinion and Political Behavior | 3 | 2,3,4 |
Note: A maximum of four Journalism courses can be applied to this concentration. | 15 | ||
| Sports Communication Concentration | |||
| Public Relations 285 | Sports and the Media | 3 | 1,2 |
| Select one from: | |||
| Journalism 241 | Television Sportscast | 3 | 2,3 |
| Journalism 374 | Sportswriting | 3 | 2,3,4 |
| Select one from: | |||
| Public Relations 395 | Sports Information and Public Relations | 3 | 3,4 |
| Public Relations 396 | Sports Marketing Communication | 3 | 3,4 |
| Public Relations 397 | Sports Event Planning and Management | 3 | 3,4 |
| Select one from: | |||
| Public Relations 300 | Topics in Sports Communication | 3 | 3,4 |
| Public Relations 433 | The Olympics | 3 | 3,4 |
| Public Relations 435 | Sports and Television | 3 | 3,4 |
| Select one from: | |||
| Public Relations 454 | The Business of Sports | 3 | 3,4 |
| Public Relations 456 | Athlete Management and Representation | 3 | 3,4 |
| Public Relations 458 | Sports Law | 3 | 3,4 |
| 15 | |||
| Electives | |||
| The student must complete sufficient elective courses to earn at least the minimum credit hours required for this degree, and at least 60 credit hours of the 120 required must be in the liberal arts and sciences. | |||
* Students wishing information about the public relations retention policy should consult with their academic adviser.